How it works
From data to diagnosis to action.
Growth problems need diagnosis before tactics.
Most companies do not lack ideas.
They have SEO opportunities, conversion ideas, positioning questions, acquisition channels and dozens of possible improvements competing for attention.
The difficult question is:
What is actually holding back growth — and what deserves attention first?
WhatAGrowth is designed to answer that question through a structured diagnostic process.
Data
Diagnosis
Priority
Action
The process
Four steps. A clearer next decision.
Data
We start with the signals available for the diagnostic.
For the Homepage Messaging Diagnostic, this means analyzing the content and structure of the homepage.
Future diagnostics may also use additional website, competitive, historical or market signals where relevant.
Diagnosis
The collected information is evaluated against a defined diagnostic framework.
The goal is not simply to identify everything that could be improved.
The goal is to identify the weaknesses most likely to explain the problem being investigated.
Priority
Not every issue deserves the same attention.
WhatAGrowth separates minor observations from higher-priority problems so you can understand what should be investigated or fixed first.
Action
Every diagnostic should lead somewhere.
Depending on the result, you may:
- make the recommended change yourself,
- investigate the problem with another diagnostic,
- or request expert help when additional judgment or context is useful.
More than an AI answer
Structured diagnosis, not generic AI commentary.
AI can analyze large amounts of information quickly, but an unrestricted AI response is not the same as a diagnostic.
WhatAGrowth combines structured diagnostic criteria, evidence from the analyzed source and AI-assisted evaluation to produce consistent outputs.
The result is designed to show:
- What we found
- Why it matters
- How important it is
- What you should consider doing next
AI is part of the analysis process.
It is not the product by itself.
How to read your result
A score is only the starting point.
A diagnostic result may include:
- Score
- A simple indication of overall performance within the diagnostic.
- Findings
- The specific problems or weaknesses identified.
- Evidence
- The signals that support the diagnosis.
- Priority
- Which issues deserve attention first.
- Recommended actions
- Practical next steps based on the findings.
The goal is not to chase a perfect score.
The goal is to make better growth decisions.
Human judgment when you need it
Software first. Expert help when context matters.
Some findings are straightforward enough to act on directly.
Others involve positioning, customer understanding, business strategy or trade-offs that benefit from human discussion.
If you want a second opinion on your diagnostic or help deciding what to do next, we’re here to help.
Get in touchA place to begin
Start with your homepage.
See how clearly your homepage communicates who you help, what you offer and why buyers should care.
Run the Homepage Messaging Diagnostic